CNN

Donkey & Elephant: Crafting the Story

CNN needed a campaign to kick off its coverage of the 2020 Election season. While other news networks played to the liberal left or conservative right, CNN wanted to be a destination for those more in the middle of America’s polarized political spectrum. We broke through the divisiveness by turning the Democratic and Republican mascots, the Donkey and the Elephant, into two longtime pals, rather than adversaries. We also needed a breakthrough look. We harkened back to classic political newspaper cartoons with a distinct pen-and-ink style, brought to life with stop-motion clay models.

CNN | Branding, Creative, Film, Production, Strategy
CNN

Donkey & Elephant: Crafting the Story

CNN needed a campaign to kick off its coverage of the 2020 Election season. While other news networks played to the liberal left or conservative right, CNN wanted to be a destination for those more in the middle of America’s polarized political spectrum. We broke through the divisiveness by turning the Democratic and Republican mascots, the Donkey and the Elephant, into two longtime pals, rather than adversaries. We also needed a breakthrough look. We harkened back to classic political newspaper cartoons with a distinct pen-and-ink style, brought to life with stop-motion clay models.

CNN | Branding, Creative, Film, Production, Strategy
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