SeatGeek

As live events return, SeatGeek launches new brand identity & first national ad campaign

SeatGeek | Branding, Creative, Design, Digital, Film, Production
SeatGeek

As live events return, SeatGeek launches new brand identity & first national ad campaign

SeatGeek | Branding, Creative, Design, Digital, Film, Production

Challenge

With live events on pause, COVID leveled the playing field in the ticketing space as operators were forced to go back to the drawing board. Now, as the pandemic wanes and people are returning to live events in droves, SeatGeek is answering the call with a bold new brand identity and its first large-scale ad campaign, to drive awareness -- in a category known for comparison shopping -- away from incumbents, and double down on its innovative platform and fun persona.

SeatGeek has the best product experience in the category and a loyal following, with an NPS that is highest in the category. Those who use it, love it. However, we knew that SeatGeek had an awareness gap to close against incumbents.

One Story

Led by FIG, its first creative agency of record, SeatGeek launched its first-ever large scale ad campaign for the reimaged brand; one that is bold, memorable and focused on building the largest and most loved ticketing brand. The new brand strategy includes a new brand identity across the logo to the app and everything in between, as well as SeatGeek’s first fully integrated ad campaign, “Get your seat in a seat." The quirky, hard-hitting spots feature “Spokesbutts” who represent live event ticket buyers of sports, music, theater and more, as the fans who make in-person entertainment so special. SeatGeek knows that if people remember the brand when shopping for tickets, the experience will do the rest.

We know that if people remember us when shopping for live events, the experience will do the rest. As SeatGeek “puts butts in seats” by helping people to find tickets to events, “Get Your Seat in a Seat” features "Spokesbutts" – yes butts – as the talent, representing the wide gamut of fans who make live events so special.

Many Voices

The TV and digital first campaign will first run in key mid-tier markets for SeatGeek, beginning the week of Aug. 9, with plans to scale from there. The campaign will live across all major brand channels, sponsorships, and unique experiential activations throughout H2 2021.

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