Vimeo Can Help.*
Vimeo’s first ever brand campaign is aimed at video creators of all stripes.Vimeo |
After 15 years in business, Vimeo had evolved from a viewing destination to a platform focused on empowering creators. But perceptions lagged reality. We needed a super simple, sticky way to communicate that Vimeo has services and tools to help make your videos better.
The campaign featuring 14 videos directed by Emmy Award-winning Vimeo creator, Alex Prager, showcases people in a variety of tricky situations, ending with the statement that Vimeo can help... but only with your videos.
The campaign is live on connected TV, Roku, Hulu and in cinema, along with multiple OOH executions and NYC subway appearances that have already sparked a ton of social chatter. Engaging, informative digital, social and audio highlight how Vimeo’s features help creators create, share and improve their videos.