Bowflex “Stronger Every Day” campaign celebrates real people doing their real workout thing

While Bowflex has been the leader of home gym equipment for decades, Peloton erupts the scene with a new disruptive business model and an entirely different approach to marketing that was more cult than brand. So, in August of 2019, Bowflex came to FIG for help on creating an entirely new marketing platform. And since Peloton appealed more to the over-achieving coastal types, that left a big opportunity for Bowflex to appeal to a huge market of mere mortals. The resulting campaign “Stronger Every Day” celebrated real people doing their real workout thing.

Bowflex | Creative, Branding, Content, Digital, Film, Production, Social, Strategy
09.26.2019

Ketel One Invites You to Drink Marvelously

Our global campaign for Ketel One vodka welcomes you into a world that's better than any familiar reality, then hands you a great cocktail.

Ketel One | Branding, Content, Creative, Digital, Film, Media, OOH, PR, Print, Social, Communications Strategy

Using Data and Creative Insight to Keep Bright Shining On

The Bright brand campaign platform was built around a colorful and optimistic group of charming puppets - the “Brighty Bunch”. This vibrant and velvety cast tells the Bright Health story and embody simplicity, clarity and brightness.

Bright Health | Branding, Strategy, Content, Film, Media, PR, Digital
03.04.2019

Vimeo Can Help.*

Vimeo’s first ever brand campaign is aimed at video creators of all stripes.

Vimeo | Strategy, Content, Film, Digital

Spotify Canvas creates a one-of-a-kind pop-up record store during Austin City Limits

To celebrate the launch of Spotify Canvas, the platform's new 8-second looping visual feature, FIG creates a one-of-a-kind pop-up record store in Austin, TX during Austin City Limits.

Spotify | Creative, Experiential
11.02.2018

Lies Can Become Truth If You Let Them

An alternate universe unfolds in our recent evolution of CNN’s Facts First campaign. The spot showcases a world where lies have been folded into the framework of society. It’s a message that reminds us of how easily lies can become facts, if we let them.

CNN | Branding, PR, Design, Strategy, Film

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