Bowflex “Stronger Every Day” campaign celebrates real people doing their real workout thing
While Bowflex has been the leader of home gym equipment for decades, Peloton erupts the scene with a new disruptive business model and an entirely different approach to marketing that was more cult than brand. So, in August of 2019, Bowflex came to FIG for help on creating an entirely new marketing platform. And since Peloton appealed more to the over-achieving coastal types, that left a big opportunity for Bowflex to appeal to a huge market of mere mortals. The resulting campaign “Stronger Every Day” celebrated real people doing their real workout thing.
09.26.2019
Ketel One Invites You to Drink Marvelously
Our global campaign for Ketel One vodka welcomes you into a world that's better than any familiar reality, then hands you a great cocktail.
Using Data and Creative Insight to Keep Bright Shining On
The Bright brand campaign platform was built around a colorful and optimistic group of charming puppets - the “Brighty Bunch”. This vibrant and velvety cast tells the Bright Health story and embody simplicity, clarity and brightness.
03.04.2019
Vimeo Can Help.*
Vimeo’s first ever brand campaign is aimed at video creators of all stripes.
Spotify Canvas creates a one-of-a-kind pop-up record store during Austin City Limits
To celebrate the launch of Spotify Canvas, the platform's new 8-second looping visual feature, FIG creates a one-of-a-kind pop-up record store in Austin, TX during Austin City Limits.
11.02.2018
Lies Can Become Truth If You Let Them
An alternate universe unfolds in our recent evolution of CNN’s Facts First campaign. The spot showcases a world where lies have been folded into the framework of society. It’s a message that reminds us of how easily lies can become facts, if we let them.
Recent News
12.02.2019
Teeny Tiny Martinis Are Taking Over
Bloomberg
11.12.2019
Experiential Campaign from FIG Showcased Spotify's New Canvas Feature
AdAge
11.07.2019
FIG's Chief Strategy Officer Talks About Her Most Essential Tool: Empathy
Media Post
10.03.2019
Children’s Hospital Colorado’s New Advertising Campaign Sheds Light on Importance of Pediatric Care for Your Kids
The Drum
09.23.2019
FIG on Adweek's 100 Fastest Growing Agencies List
AdWeek
08.13.2019
We've been named to the Inc. 5000
Inc.
05.29.2019
Diageo Shifts Ketel One to FIG After Review
Ad Age
04.16.2019
Ad Age 2019 A-List Standouts
Ad AgeK-beauty brand Innisfree rebrands to focus on science and tech
Glossy
03.07.2019
Meet The Advertising Industry Exec Working Toward Gender Equality Behind The Scenes
GirlTalkHQ
03.06.2019
Vimeo gets weird to solve your video production problems
Fast Company
03.05.2019
Video site Vimeo launches a new ad campaign and it pokes a little fun at YouTube
MSNBC
02.20.2019
Children’s Hospital Colorado Names FIG As Brand, Creative and Media AOR
AdWeekRebranding Your Company: Why And How To Do It
Forbes
02.18.2018
Ad Age's 2018 A-list Standouts
Ad Age
12.12.2018
FIG wins creative rights for Benjamin Moore & Co
Campaign
11.02.2018
CNN Debuts New ‘Facts First’ Ad For Midterm Elections Warning “Lies Can Become Truth”
Deadline Hollywood
08.29.2018
Buffalo Wild Wings And DraftKings Launch Fantasy Football Partnership
Forbes
06.12.2018
A Dad gets his 'Bod' in Better Shape for Something Truly Important
Ad Age
02.15.2018
CNN's New Trump-trolling Ad: All Those Apples Add Up To 'A Case'
Ad Age
12.14.2017
Best and Worst Ads of 2017
Variety
12.11.2017
A 'Prodigal Brother' Returns in Virgin Atlantic and Delta's Darkly Comedic Holiday Ad
Ad Age
11.13.2017
Best Places to Work 2017
Ad AgeBest Places to Work 2016
Ad Age
10.23.2017
CNN Fights 'Fake News' Claims With New 'Facts First' Campaign
Variety
09.19.2017
Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic’s New Wi-Fi Service
Adweek