Some Things We've Done

Our Work

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Clients

Vimeo
Buffalo Wild Wings
Bright Health
Casper
CNN
Virgin Atlantic
Seabourn
Pete and Gerry's Organic Eggs
American Century Investments
Macy's
Sprint
Indie Lee
Two Trees
Garrett Leight

Services

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B2B

Vimeo

After transitioning from a viewing platform to a SaaS platform in 2018, Vimeo needed to reframe perceptions of Vimeo from a place to view videos to a place that has a full suite of tools designed to help the video creation process. To do that, FIG partnered with Vimeo to create their first ever brand awareness campaign, with a simple breakthrough message that Vimeo Can Help... but only with your videos.

Buffalo Wild Wings

Buffalo Wild Wings hired FIG to help bring fans back to B-Dubs, America's #1 sports bar, for football season. Over the years, in an effort to be more family-friendly, BWW had lost sight of its core focus of being the place for friends to meet and watch the game. The "Escape to Football" campaign explores the reality that everyone has life commitments and obligations that can keep them from where they'd rather be on game day.

Bright Health

Bright Health is a new DTC healthcare company that launched in 2016. In 2018, they raised $160MM and selected FIG as their strategic, creative, and media partner. We launched the brand in 6 new markets and redefined their One Story and overall approach in a way that is highly differentiated for the category — explaining the product in a simple, entertaining way. The campaign will be back, with an evolved look and expanded reach, in 2020.

Casper

As a brand, Casper has managed to do the unthinkable—make mattresses cool. Everything they do has a signature charm, whimsy, and imagination, and we made sure to channel that spirit in their newest testimonial campaign.

CNN

Originally tasked with a one time project of giving them a voice in times when everything they stood for was under threat. Today, as CNN’s brand agency, our project assignments have expanded to encompass their politics, upfronts and midterm voting.

Virgin Atlantic

FIG is AOR for Virgin Atlantic in North America; the account was moved from Young & Rubicam to FIG at the end of 2014. We develop their product positionings, comms strategy, and creative campaigns for North America and Rest of World, as well as developing campaigns for the UK market. Recently both parties agreed to a contract that will keep the relationship for minimum of another three years.

Seabourn

We took over the AOR relationship with Seattle-based Seabourn (Carnival Group) from Publicis in November 2015 and now oversee all direct-to-consumer and B2B communications.

Pete and Gerry's Organic Eggs

Pete and Gerry's works with FIG to promote its category-leading egg brands: Pete and Gerry's Organic Eggs and Nellie's Free Range Eggs. We began our relationship 4 years ago by identifying a One Story for each brand to give each its own differentiated positioning for growth. As AOR, we lead all strategy, creative, and production for the brands, from consumer-facing campaigns to social activations, as well as the design, development, and maintenance of their websites.

American Century Investments

Local hero ACI, based in Kansas City, is one of the country’s top 10 performing long term investment companies. They made FIG their AOR in spring 2017, tasking them with overseeing all facets of their marketing from brand and creative to distribution. FIG’s also role extends beyond the consumer, with communications to intermediaries and global institutions.

Macy's

FIG first partnered with Macy’s to develop their 2016 Holiday campaign, following a competitive pitch. The collaboration was so successful that FIG were engaged as lead agency, working directly with the CMO to reposition the Macy’s brand and develop a new communications model.

Sprint

Sprint originally engaged FIG to develop a launch campaign for their new family plan product in November 2013. We delivered so successfully on this initial assignment that we were appointed lead agency and AOR for Sprint’s entire $700mm US advertising account.

Indie Lee

Indie Lee hired FIG in 2018 to build upon the clean beauty brand’s steady eight years of growth — no small feat when dealing with an industry pioneer. To answer the call, FIG build a full ecosystem of firsts for the brand: an entirely new website, multi-channel creative campaign, paid media, SEO, email marketing, content strategy, and a coming-soon loyalty program.

Two Trees

In January 2016, FIG began working with Two Trees, a local NYC Real Estate Development firm that transforms neglected, industrial areas of NYC into some of the most sought after communities. Thanks to the success of our programs over the last two years, Two Trees have now appiointed us agency of record for media for both their residential and commercial book of business.

Garrett Leight

As GLCO’s digital agency for four years, FIG worked to transition the the brand’s website from a purely sales-focused experience to one that better showcased the brand’s distinctly-LA identity. A strong balance between the two helped to grow brand awareness nationwide while still driving a high-above-average conversion rate.
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