Some Things We've Done

Our Work

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Clients

American Century Investments
Benjamin Moore
Bowflex
Bright Health
Buffalo Wild Wings
Casper
Children's Hospital Colorado
CNN
Current
Indie Lee
Ketel One
Macy's
Pete and Gerry's Organic Eggs
Seabourn
Spotify
Sprint
Two Trees
Vimeo
Virgin Atlantic

Services

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Back-End Development
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Branding

American Century Investments

Local hero ACI, based in Kansas City, is one of the country’s top 10 performing long term investment companies. They made FIG their AOR in spring 2017, tasking them with overseeing all facets of their marketing from brand and creative to distribution. FIG’s also role extends beyond the consumer, with communications to intermediaries and global institutions.

Benjamin Moore

Benjamin Moore’s “See the Love” platform celebrates the craft of professional painters, and the love and care they put into making their customers happy.

Bowflex

While Bowflex has been the leader of home gym equipment for decades, Peloton erupts the scene with an entirely different approach to marketing. So, in August of 2019, Bowflex came to FIG for help on creating an entirely new marketing platform. And since Peloton appealed more to the over-achieving coastal types, that left a big opportunity for Bowflex to appeal to a huge market of mere mortals. The resulting campaign “Stronger Every Day” celebrated real people doing their real workout thing.

Bright Health

Bright Health is a new DTC healthcare company that launched in 2016. In 2018, they raised $160MM and selected FIG as their strategic, creative, and media partner. We launched the brand in 6 new markets and redefined their One Story and overall approach in a way that is highly differentiated for the category — explaining the product in a simple, entertaining way. The campaign will be back, with an evolved look and expanded reach, in 2020.

Buffalo Wild Wings

Buffalo Wild Wings hired FIG to help bring fans back to B-Dubs, America's #1 sports bar, for football season. Over the years, in an effort to be more family-friendly, BWW had lost sight of its core focus of being the place for friends to meet and watch the game. The "Escape to Football" campaign explores the reality that everyone has life commitments and obligations that can keep them from where they'd rather be on game day.

Casper

As a brand, Casper has managed to do the unthinkable—make mattresses cool. Everything they do has a signature charm, whimsy, and imagination, and we made sure to channel that spirit in their newest testimonial campaign.

Children's Hospital Colorado

Children’s Hospital Colorado is one of the top pediatric hospitals in the country. But when kids get sick or hurt, most parents just take them to the closest ER. They don’t know adult hospitals don’t have the training or equipment to safely take care of kids. In 2019, we worked with Children’s to change this. We created an awareness campaign to teach parents that kids’ bodies are incredibly different than adults. So if they need to go to a hospital, they need to go to a children’s hospital.

CNN

Originally tasked with a one time project of giving them a voice in times when everything they stood for was under threat. Today, as CNN’s brand agency, our project assignments have expanded to encompass their politics, upfronts and midterm voting.

Current

Current is a digital magazine about global exploration and culture. It aims to communicate both the endless beauty and stories that wait to be found in every corner of this vast planet.

Indie Lee

Indie Lee hired FIG in 2018 to build upon the clean beauty brand’s steady eight years of growth — no small feat when dealing with an industry pioneer. To answer the call, FIG build a full ecosystem of firsts for the brand: an entirely new website, multi-channel creative campaign, paid media, SEO, email marketing, content strategy, and a coming-soon loyalty program.

Ketel One

Our global campaign for Ketel One vodka welcomes you into a world that's better than any familiar reality, then hands you a great cocktail.

Macy's

FIG first partnered with Macy’s to develop their 2016 Holiday campaign, following a competitive pitch. The collaboration was so successful that FIG were engaged as lead agency, working directly with the CMO to reposition the Macy’s brand and develop a new communications model.

Pete and Gerry's Organic Eggs

Pete and Gerry's works with FIG to promote its category-leading egg brands: Pete and Gerry's Organic Eggs and Nellie's Free Range Eggs. We began our relationship 4 years ago by identifying a One Story for each brand to give each its own differentiated positioning for growth. As AOR, we lead all strategy, creative, and production for the brands, from consumer-facing campaigns to social activations, as well as the design, development, and maintenance of their websites.

Seabourn

We took over the AOR relationship with Seattle-based Seabourn (Carnival Group) from Publicis in November 2015 and now oversee all direct-to-consumer and B2B communications.

Spotify

To celebrate the launch of Spotify Canvas, the platform's new 8-second looping visual feature, FIG created a one-of-a-kind pop-up record store in Austin,TX during Austin City Limits

Sprint

Sprint originally engaged FIG to develop a launch campaign for their new family plan product in November 2013. We delivered so successfully on this initial assignment that we were appointed lead agency and AOR for Sprint’s entire $700mm US advertising account.

Two Trees

In January 2016, FIG began working with Two Trees, a local NYC Real Estate Development firm that transforms neglected, industrial areas of NYC into some of the most sought after communities. Thanks to the success of our programs over the last two years, Two Trees have now appiointed us agency of record for media for both their residential and commercial book of business.

Vimeo

After transitioning from a viewing platform to a SaaS platform in 2018, Vimeo needed to reframe perceptions of Vimeo from a place to view videos to a place that has a full suite of tools designed to help the video creation process. To do that, FIG partnered with Vimeo to create their first ever brand awareness campaign, with a simple breakthrough message that Vimeo Can Help... but only with your videos.

Virgin Atlantic

FIG is AOR for Virgin Atlantic in North America; the account was moved from Young & Rubicam to FIG at the end of 2014. We develop their product positionings, comms strategy, and creative campaigns for North America and Rest of World, as well as developing campaigns for the UK market. Recently both parties agreed to a contract that will keep the relationship for minimum of another three years.
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