We are Storytellers for the Information Age.

FIG are Storytellers for the Information Age

FIG are Storytellers for the Information Age. We exist for growth-focused CMOs who share our belief that stories scale brands, and want to harness the outsize effectiveness of jaw dropping creativity.

The integrated media & creative agency has been recognised by Inc Magazine and AdAge as one of the best places to work in the US, by Inc Magazine in 2019 and again in 2020 as one of the fastest growing privately held companies in America, and is on the Adweek 100 list as well as the AdAge Agency A List for the last 3 years. FIG was named on LinkedIn's 2020 Top Startups List, which ranks the 50 U.S. companies that have stood out this year, attracting investment, employees and attention, and included breakthrough brands like Masterclass, Brooklinen and Robinhood. In January 2021, FIG was shortlisted for Campaign’s Independent Agency of the Year. Based in NYC, FIG is, of course, 100% independent.

Recent Awards

The Team

  • Mark Figliulo
  • Judith Carr-Rodriguez
  • Robert Valdes
  • Richard Tan
  • Scott Vitrone
  • Ramon Jimenez
  • Kristen King
  • Frederick Stallings

Mark Figliulo

Founder

Mark has advised some of the world’s most successful brands for over 25 years. His vision for a new type of agency coupled with experience gained leading agencies like TBWA has led to the resounding success that is FIG, The Brand Agency for the Information Age. Mark has been named in Ad Age’s Top Ten and has been nominated for an Emmy four times. Mark has won over 30 Lions and every other award, in every color and in every category. Mark focuses on the vision for FIG, striving every day to reinvent what an agency can be through talent density and storytelling data systems.

Judith Carr-Rodriguez

Partner & Chief Executive Officer

Judith is a digital native, passionate about helping brands transform for today’s data-driven, experiential and technology-enabled world. As President of LBi, she led the agency’s growth from boutique agency into the world’s largest independent digital agency and subsequent sale to Publicis Groupe. As CEO of FIG, Judith has commercial and operational responsibility for the agency and all its disciplines. She spends the majority of her time with clients and ensuring FIG scales in line with the agency’s ambition.

Robert Valdes

Partner & Chief Operating Officer

Robert has served as Head of Production at TBWA\Chiat Day\NY, Executive Producer at Crispin Porter + Bogusky, and Head of Interactive Production at Droga5. He is most proud of his role in the game-changing Domino’s Pizza Tracker, Burger King’s Whopper Sacrifice and the Sprint Framily work produced during FIG's first year. He has been a recipient of five Gold and one Silver Cannes Lions, a Grand CLIO, ANDY Gold and ADC Gold among other industry awards. In 2019 Robert became FIG's Chief Operating Officer bringing his unique breadth of problem solving and systems thinking to bear across the entire agency.

Richard Tan

Partner & Chief Financial Officer

A qualified Chartered Accountant (CPA equivalent), Richard is experienced in all aspects of finance, including the sale of performance marketing company Big Mouth Media to LBi. In NYC, he oversaw the acquisition and merger of MRY as well as the transition into the Publicis Groupe. Richard excels in creating mutually beneficial working relationships with FIG’s clients and partners ensuring that we can seamlessly and expertly deliver our work in line with our agency value of truth.

Scott Vitrone

Partner, Creative

Scott’s first ever “professional” ad won a Gold Lion at the Cannes International Advertising Festival, he’s gone on to win that award along with every other industry award multiple times. Scott led the creation of the iconic “Whatever's Comfortable” campaign for Southern Comfort. And in 2007, after writing the Skittles campaign, a campaign that's still running today, he was the most awarded creative in the world. During his career at shops like Wieden + Kennedy and TBWA Chiat Day, he's won an Emmy and has helped shape work for Nike, ESPN, Delta Air Lines, CNN, Heineken, Target, Virgin Atlantic, Land Rover, Miller Brewing Company, Sprint and FedEx.

Ramon Jimenez

Partner, Strategy

A firm believer that a brand is shaped by the sum of all consumer touch-points, Ramon's strategic thinking has informed business innovation, integrated campaigns, IP development and experience design for clients including Google, Nike, Samsung, LVMH, JPMorgan Chase, Coca-Cola, Vodafone and J&J among many others. During his international journey to Fig, Ramon worked at leading marketing and media companies such as Droga5, Viacom, R/GA, JWT and Vice. His work has been recognized by effectiveness and creative award shows around the world.

Kristen King

Partner, Account

Kristen is a dynamic and inspiring leader who has spent her career serving as a trusted advisor to some of the world’s most loved brands. A sharp strategic thinker, known for her keen creative instincts, Kristen is responsible for setting the strategic and operational vision for FIG’s client engagements. Prior to joining FIG, Kristen was the Managing Director of Engine Agency New York (formerly Deep Focus) and over the course of her career has led the development of effective and award-winning campaigns for brands like L’Oreal, DirecTV, HBO, Frito-Lay and Comcast.

Frederick Stallings

Partner, Data & Media Systems

Rick joins the FIG team as Partner for Media & Data systems after 5 years leading the data and analytics team at PHD, latterly as Chief Data Officer. Rick has extensive experience in digital innovation, spearheading the mainstream adoption of programmatic driven marketing and leading marketing science. With technology transforming the way consumers interact with brands, he not only fosters the development of data adoption within the industry, but aims to deepen the relationships with brands who want to engage with consumers. He strives to harness the power of data to make creative stories even more distinctive and effective.

Our Clients

CNN
Zillow
Children's Hospital Colorado
Seabourn
Benjamin Moore
Stella & Chewy's
Waze
Simple Mills
Equitable
Ketel One
Kabbage
Vimeo
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628 Broadway, 5th Floor

New York, NY 10012

212-267-8800