FIG are Storytellers for the Information Age
FIG was born in 2013 from a desire to create a smarter, more nimble alternative to the traditional agency model.
We believe that stories are the best way to convey information and persuade people so we have built our thoroughly modern agency to deliver on this. We are Storytellers for the Information Age, on a mission to raise the bar in our industry by improving the quality and effectiveness of the stories told.
Our clients include Zillow, Benjamin Moore, CNN, and Diageo.
We are proud to have been named as one of Inc Magazine’s Best Places to Work in the US, honored in the AdAge Agency A List 2018, 2019 and 2020, as well as being included on Inc 5000, the definitive list of the fastest growing privately held companies in America.
Mark has advised some of the world’s most successful brands for over 25 years. His vision for a new type of agency coupled with experience gained leading agencies like TBWA has led to the resounding success that is FIG, The Brand Agency for the Information Age. Mark has been named in Ad Age’s Top Ten and has been nominated for an Emmy four times. Mark has won over 30 Lions and every other award, in every color and in every category. Mark focuses on the vision behind FIG, striving every day to reinvent what an agency can be.
Judith Carr-RodriguezPartner & Chief Executive Officer
Judith is a digital native, passionate about helping brands transform for today’s data-driven, experiential and technology-enabled world. As President of LBi, she led the agency’s growth from boutique agency into the world’s largest independent digital agency and subsequent sale to Publicis Groupe. As CEO of FIG, Judith has commercial and operational responsibility for the agency and all its disciplines. She leads our client relationships and has been instrumental in establishing the Distribution department: the agency’s thoroughly modern media offering.
Scott VitronePartner & Chief Creative Officer
Scott’s first ever “professional” ad won a Gold Lion at the Cannes International Advertising Festival, he’s gone on to win that award along with every other industry award multiple times. Scott led the creation of the iconic “Whatever's Comfortable” campaign for Southern Comfort. And in 2007, after writing the Skittles campaign, a campaign that's still running today, he was the most awarded creative in the world. During his career he's won an Emmy and has helped shape work for Nike, ESPN, Delta Air Lines, CNN, Heineken, Target, Virgin Atlantic, Land Rover, Miller Brewing Company, Sprint and FedEx.
Caroline KredietPartner & Chief Strategy Officer
Caroline has developed winning strategies for some of the world’s biggest brands including Coca-Cola, Revlon and Samsung. At Havas she built the strategy for Dos Equis’ The Most Interesting Man in the World campaign, one of Ad Age’s campaigns of the 21st century. Immediately before FIG, Caroline was Head of Strategy at digital and social innovation shop, Noise (now Deep Focus) working with brands like Unilever, Intel and Amazon Fashion. At FIG, Caroline leads all marketing strategy work, using data-driven research and insight discovery to reposition our clients to compete and succeed in today’s world.
Robert ValdesPartner & Chief Operating Officer
Robert has served as Head of Production at TBWA\Chiat Day\NY, Executive Producer at Crispin Porter + Bogusky, and Head of Interactive Production at Droga5. Prior to advertising, his roots were in editorial and educational content production as a writer/producer at the award winning HowStuffWorks. He is most proud of his role in the game-changing Domino’s Pizza Tracker, Burger King’s Whopper Sacrifice and the Sprint Framily work produced during FIG's first year. He has been a recipient of five Gold and one Silver Cannes Lions, a Grand CLIO, ANDY Gold and ADC Gold among other industry awards. Robert’s role at FIG has been as varied as the work we produce for our clients. On any given day Robert has been involved in the creation of a new product, branded content, influencer and partnership negotiation, full stack development and commercial production in any corner of the globe. In 2019 Robert became FIG's Chief Operating Officer bringing his unique breadth of problem solving and systems thinking to bear across the entire agency.
Richard TanPartner & Chief Financial Officer
A qualified Chartered Accountant (CPA equivalent), Richard is experienced in all aspects of finance, including the sale of performance marketing company Big Mouth Media to LBi. In NYC, he oversaw the acquisition and merger of MRY as well as the transition into the Publicis Groupe. Richard excels in creating mutually beneficial working relationships with FIG’s clients and suppliers ensuring that we can seamlessly and expertly deliver our work in line with our agency values of truth, talent and team.