Benjamin Moore
Reverse Renovations
Renters deserve the freedom to transform their living spaces
Renters often hesitate to personalize their homes for fear of compromising their lease or losing their security deposit.
Through the social-first series Reverse Renovations, Benjamin Moore empowered them to make a space their own by providing an easy way to restore walls with their premium white paint.
By showing how walls could return to a neutral canvas, the campaign gave renters freedom to express themselves without risking their security deposit.
