Benjamin Moore

See the Love

A love story of emotional storytelling in a highly functional category

In a color and functional product-obsessed painting category, we injected the power of human relationships by leveraging the contractor as a seal of product quality and credibility when we started working with Benjamin Moore in 2018.

With the Brand Story, See The Love, this emotional shift in storytelling drove strong preference and differentiation among homeowners, contractors and retailers alike.

Now spanning 7 years, the story is multi layered, as is our AOR relationship. Some stories keep the brand strong, some surround the reasons people paint in order to increase consideration and some stories are designed to drive foot traffic into retailers.

The shift helped Benjamin Moore maintain their 3rd position in market share with only 5% of paid media spend. The results are a testament to our strong relationship and our enduring story.