Benjamin Moore
Shop Quality
The paint store… a lost and forgotten concept.
People now drive by paint stores, in favor of big one-stop shops. Especially when times are economically challenging and people are much more price conscious.
Because Benjamin Moore has committed to only selling their paints through independently owned paint & hardware stores, our objective became to intercept people looking to buy paint by (re)introducing Benjamin Moore retailers as the only destination for quality paint.
Leveraging real retailers, we developed a campaign highlighting dozens of unique Wisdoms that detail the wealth of knowledge, expertise, and quality you gain when visiting Benjamin Moore stores.
During one of the toughest housing markets and a consequential declining category (-1.7% foot traffic), we saw our visitations up (+0.4%) during the campaign period.
