Bowflex
If They Can, You Can
A story of exercise for all
Bowflex was a pioneer in home fitness for decades. And over the years, not much had changed; except for the entire category.
To compete, Bowflex needed to reinvent themselves.
Instead of showing an idealized version of exercise, we turned them into a different kind of fitness company - one for real people, with real lives, who need real motivation.
