Casper

Sleep is the Answer

A story of how a category leader building their brand re-establishes their leading position

To reposition Casper as the industry leader amongst a saturated market of copycat brands, we developed a Brand Story as the leading voice in sleep culture: Sleep is the Answer.

Through design, packaging, and storytelling, the brand rose above a sea of imitators to become the true champion of sleep.

This reinvention, supported through design and messaging work, was credited as a major contributor to Casper’s successful Series D funding, leading to a company valuation over $1B.