Children's Hospital Colorado
Here It’s Different
A story of driving awareness and adoption through education
Children’s Hospital Colorado is a top pediatric hospital, but its geography (not located in a major coastal city) meant parents and caregivers didn’t consider it as often when choosing where to take their child for complex care needs.
Our Brand Story, Here, It’s Different, illustrated the world class individualized care Children’s provides every patient- through its incredible multidisciplinary teams, its commitment to innovative technology, and its humanity.
This brand platform the resulting campaigns lead to +80% growth YoY in website traffic, double-digit percentage growth in followers and subscribers on social channels, and a 30% increase in unaided awareness.
