CNN

Facts First

A story of reinvention

In 2017, CNN was facing widespread criticism and distrust. We needed to evolve perceptions and drive relevance for the brand.

With our digital-first strategy and a nimble production model that could develop high-value and high-volume productions at high speed, we produced work in response to cultural events in real time and become highly relevant.

The work became part of culture and saw over 3.8B social impressions, over 6.9B website and viewership impressions, and earned media value of over $235M for CNN. Most importantly, in the words of Jeff Zucker: it gave CNN its beating heart back.