Let Truth be Your Guide
Equitable
A story of reinvention and reignition for a brand with historic roots
Equitable, a newly independent 160 year old brand, needed to articulate what it stood for. We developed a highly emotive Brand Story and campaign demonstrating that Equitable helps people achieve truly fulfilling futures.
Our hyper-targeted media strategy reached the financial community, Boomers, business owners, and educators.
The launch campaign led to a 600% increase in Equitable’s market share.
