Homesense
Abundantly Affordable
A story about reframing the season of giving to the season of self-gifting.
For the holiday season, Homesense redefined the spirit of giving by celebrating the art of self-gifting for one’s home. Abundantly Affordable merged high-fashion aesthetics with everyday accessibility,
We showcased that style, confidence, and abundance don’t have to come at a premium.
Sitting under the Home of No Compromise brand story, Abundantly Affordable will continue beyond this holiday season as value continues to drive Homesense’s incredible growth and success.
On social, we're behaving more like a fashion brand, creating intrigue by bringing our intimate worlds to life and showcasing what a life without compromise during the holiday feels like.