Illumina
This is the Genome Era
A story of inspiring knowledge to grow awareness
Most people first heard about genomics in 2020, but Illumina has been driving its application and progress for 25+ years.
To introduce the brand to people just learning about genomics, we developed an inspiring brand story.
Most people first heard about genomics in 2020, but Illumina has been driving its application and progress for 25+ years.
Together, these efforts told one story: This is the Genome Era — a message about the transformative power of the genome.
In the first four weeks after NovaSeq X’s launch, Illumina’s channels surpassed global benchmarks by 92% and generated leads representing nearly $50MM in potential revenue.
