Ketel One
Drink Marveously
A story of how standing out pays off
To drive differentiation and preference in a low involvement, highly competitive and highly regulated category, we created a delightfully different brand story, Drink Marvelously.
Brought to life through black and white illustration harkening back to their roots - a system FIG was responsible for creating and documenting for adoption across markets.
This work led to a sales increase of 8% in a shrinking category.
