Macy’s

Get Ready

A story of reinvention to regain credibility

Macy's brought in new leadership and repositioned itself as a fashion destination.

We developed a brand story which embodies that: Make Life Shine Brighter and highlighted the unique, confident women that shop there.

The new Brand Story was considered the start of Macy's turnaround journey, and the Get Ready campaign was the brand's best-ever performing campaign, driving 65% increase in persuasion for lapsed customers.