Macy’s
Get Ready
A story of reinvention to regain credibility
Macy's to be repositioned as a fashion destination through stories that ring true with their consumers, highlighting the unique, confident women that shop there.
We developed a brand story that embodies that: Make Life Shine Brighter.
The new Brand Story was considered the start of Macy's turnaround journey, and the Get Ready campaign was the brand's best-ever performing campaign, driving 65% increase in persuasion for lapsed customers.
