Naked
When Thungry Get Naked
A story of how creating a category drives growth
In a world of endless snack choices, Naked Juice deserved to stand apart.
With a distinctive tone and sense of humor, we set the stage for the next chapter of the brand.
We identified a new need-state that no one aside from Naked could leverage that reinforced their leadership in the world of smoothies, and repositioned them as a snack.
