Sprint
Happy Connecting
A story of shifting approach to regain momentum
To help combat aggressive competitors and drive consideration with new audiences, we set out to reposition Sprint’s wireless plans offerings and introduce a unique family-shared wireless plan that could be adapted to groups of friends with a campaign “The Frobinsons.”
We expressed this idea in a highly original and cultural way, featuring a diverse, eccentric group all connected by Sprint to things that groups enjoy together: popular family entertainment, music and sports programming in live broadcast and online video.
Ultimately demonstrating how Sprint’s plan can help bring people together over the things they love most.