Tropicana
Give Life Some Juice
A story about the electric feeling only juice can provide
Mini epics dedicated to the uplifting power of juice
“Give Life Some Juice” moves Tropicana beyond the familiar tropes of orange groves and breakfast tables and into a distinct tropical world that only the brand can credibly claim.
Tropicana wanted everyone to know they were bigger than OJ. So together, we ventured to a place no other brand could follow. One where the best fruit grows. Where Tropicana gets its name.
Introducing the tropics.
We crafted an entire world frame by frame, one filled with lush rainforests, glistening waterfalls, grooving animals, and refreshing juice. Whether it’s a swaggering sloth or skydiving frogs, we show the exhilaration you feel after one sip of juice.
