Vanity Fair
Date a Napkin User
Get people thinking about napkins, one of life's least exciting essentials, differently
The napkin is one of the least exciting, functional objects in the world. Through Vanity Fair’s partnership with dating expert, Match, we sought out to get people thinking about napkins differently.
A nationwide study revealed an unexpected connection between napkin use and personality traits, showing that napkin users are significantly more likely to be better dates.
From that insight, the “Date a Napkin User” campaign was born. Through a mix of online content and an experiential event, we brought the data, and a new perspective on napkins, to life.
