Viator
Do More With Viator
A story of how investing in a brand drives outsized returns
To reduce reliance on expensive performance media and create an organic direct demand pipeline that would increase the number of travelers who seek out Viator by name, we developed and extended a new Brand Story: Do More With Viator.
The first chapter of the work was built on the emotional driver of the category - a desire to create lasting memories. The second chapter, tapped into the fear of regret. Both were highly successful.
Our work with Viator drove an increase in awareness by 29% and a 49% increase in revenue YoY.