Vimeo Can Help
Vimeo
A story of repositioning
Vimeo wanted to reposition the brand to attract a new generation of professional video creators—without alienating the loyal users who helped build it.
To make that leap, we reframed Vimeo around the lived reality of creators. Video production is messy, technical, unpredictable, and often frustrating. We distilled the complexity of Vimeo’s evolving product ecosystem into one single-minded Brand Story—brought to life through exaggerated, deeply relatable moments every creative has experienced.
Brand awareness jumped 27%, and perception shifted dramatically—158% more users came to see Vimeo as the most advanced video technology platform on the market.
