Waze Knows
Waze
A story about the power of the wisdom of the crowds
The Waze app has gained millions of users worldwide.
As part of a much broader effort - including positioning and icon design, we went directly to the markets dealing the most with traffic congestion, starting with the worst offender - Houston.
The results? Search volume and favorability both sky rocketed. We proved that when it comes to traffic, Houston, we have a solution.
