Waze Knows
Waze
A story about the power of the wisdom of the crowds
The Waze app has gained millions of users worldwide.
But it still wasn’t known in many cities. So we went directly to the markets dealing the most with traffic congestion, starting with the worst offender - Houston.
The results? Search volume and favorability both sky rocketed. We proved that when it comes to traffic, Houston, we have a solution.
