Zillow
Change is Hard but It’s Worth it
A story of changing perceptions
In a category focused only on functional messaging, we told emotionally resonant stories that reflected real consumer truths about moving…
and shifted perceptions of Zillow from just a listings service to an end-to-end real estate platform that supports and empathizes with consumers throughout the entire moving journey
The work ensured Zillow maintained their status as category leader, driving an increase in site traffic of 62% and lifting first-choice preference by 25%.
